Stokes Automotive Group began in the early 60’s in Charleston, SC as a small motorcycle sales and repair dealership. In the early 70’s, Honda approached the Stokes Family with the opportunity to sell the first Honda cars imported to the United States as a franchise dealership. Stokes Honda was born. Edward Stokes with brother Jerry as General Manager worked diligently to develop what would become more than they could ever imagine. Even with the short supply and high demand of the new Honda vehicles, American Honda gave the Stokes family another opportunity to open a dealership in Beaufort, SC.
In 1981, Jerry Stokes moved his family to Beaufort to open the area’s first Honda dealership. Jerry and his wife Cecelia, with son JJ all lived in the second level of the original Honda dealership, currently Stokes Used Car Center. With Mr. Stokes leading the way, the Honda store was extremely successful in its launch in the Beaufort county area. So successful, by 1989, they had already constructed what is now Stokes Honda Cars of Beaufort at 88 Robert Smalls Parkway. Honda vehicles were in such a huge demand that Stokes couldn’t keep them in stock.
As business was taking off, the Stokes had the opportunity to open Stokes Chrysler Plymouth Dodge on Trask Parkway in Beaufort. As time went on, the Chrysler dealership was sold in the early 90’s.
Mr. Stokes and his wife strived to operate a faith based business delivering honesty and integrity to every customer. That’s why they call them the “Friendly Folks at Stokes.”
Not long after Stokes Honda moved into their new dealership, just next door on Robert Smalls Parkway, Stokes Mitsubishi retained the former facilities and took off. Mitsubishi was an extremely successful dealership acquiring the Diamond Chapter of Excellence award from Mitsubishi Motors.
Not long after the Chrysler store was closed, Stokes Toyota opened its doors to the public as Japanese automakers continued to thrive in the United States. Many years passed as the Toyota store began its climb to becoming the #1 Automaker in the United States. Archie Brown, a native of Charleston as well, became General Manager of Stokes Toyota in the mid 90’s. Mr. Brown and the Stokes family partnered up and in the late 90’s, when the Toyota dealership became Stokes Brown Toyota Scion on Trask Parkway in Beaufort, SC. With their professional track record and exceptional Customer Satisfaction scores, Toyota offered the Stokes family the opportunity to expand their operations by adding a second Toyota dealership in Bluffton, SC on highway 278.
Stokes Brown Toyota of Hilton Head opened it’s doors in May of 2007 to better serve the Bluffton, Hilton Head Island, and Savannah Georgia customers. Stokes has recently focused on the construction of the new Honda showroom and service facility in Beaufort, replacing the dealerships 20 year old current facility. The Stokes Family continues the family legacy of treating customers fair, honest, and like family.